News & Events

Media Packages

Archive

May 26, 2004
Media Release

In response to the many questions we receive from parents like: 'How do I talk to my teen about drinking too much?", Parent Action on Drugs is distributing a package that will be of real interest to parents, particularly at high school graduation time. Because of this interest, we are asking your help in getting the information out over the next month.

The information offers a parent guide to teen drinking and a video based on a true graduation party that goes wrong. The guide gives parents step-by-step instructions on watching the video, key questions to ask teens and facts around the risks involved in heavy drinking. It also offers strategies for teens to identify ways to be safer at parties.

The Parents and Teen Partying Kit is available at a discounted price of $10 (regularly $35) until the end of June. Free resources are also available from Parent Action on Drugs, including the Parent Action Pack with information, games, and statistics on alcohol and other drugs.

The article and ads follow in a single PDF file. Several pictures from the video are also here for you to use. If you have any questions please contact us. Phone: (416) 395-4970, Toll Free: 1-877-265-9279 or email: pad@parentactionondrugs.org.

May 26, 2004 Press Release

We wish to introduce Parent Action on Drugs. Formerly Parents Against Drugs, our new name reflects PAD's mandate to help parents and other make informed choices about substance abuse issues that affect their children. As it has for the past 20 years, PAD continues to be the primary group in Canada to reach out to parents first, with the tools to prevent the abuse of alcohol and other drugs among teens.

PARTIES, POT AND PRESSURE: THREE NEW RESOURCES HELP PARENTS BRING IN THE NEW YEAR
Monday, January 12, 2004, Toronto: Parent Action on Drugs has released three new resources, just in time for the New Year. "This is a time of changing attitudes about alcohol and other drug use. We need to really be aware of the issues," says Diane Buhler, PAD's Executive Director. "Our job as parents is to help our kids understand and challenge what they see and hear and ultimately think for themselves."

Watching Out - A 2004 Calendar for a media friendly home.
Watch out with your kids because things aren't always what they seem. That's the theme of this large, colourful 2004 calendar aimed at parents and pre-teens. Twelve visual puzzles encourage kids to question what they see on television, on the Internet and in video games. Facts and tips are given on topics such as violence, stereotyping, drug use and the influence of the media. Individual copies are free from PAD.

POT Talk - A Quick Reference on Policies, Opinions and Truths about Marijuana Legislation
The current controversy over the legalization and/or de-criminalization of marijuana has parents wondering how to approach discussing marijuana use with their teens. POT Talk provides current information to parents and helps them make sense of the issue. Available free.

Parents and Teen Partying Kit:
The Ontario Student Drug Use Survey of November, 2003 (Centre for Addiction and Mental Health) reports that alcohol is still the number one drug of choice by teens. Furthermore, more than 40% of Grade 11 students in Ontario report drinking in order to become drunk in the four weeks prior to the study. The Parents and Teen Partying Kit includes For the Record, the reality video of a high school grad party, and a discussion guide for parents and parent group facilitators, with quick facts on alcohol and gender differences, alcohol poisoning and legal responsibility. Regularly sold at thirty-five dollars, it is available at a discounted price of ten dollars for parents.

Parent Action on Drugs has just celebrated twenty years of supporting parent-teen dialogue. Their mission is to address issues of substance use among youth through outreach, prevention, education and parent support. PAD enhances the capacity of parents, youth and communities to promote an environment that encourages youth to make informed choices.

NEW

Press Release only Jan 2004

POT Talk

Why has PAD produced these Resources

We are also attaching the following items in PDF format to help you bring attention to other important resources for parents.

• A press release about a new Parent Action Pack offered free to parents. It includes brochures, fact sheets and a new game "I Say… You Say", for parents and teens to play together.
• Print PSAs:
  1. "Hey, Mom!" can be used any time during the school year.
  2. "I Say…You Say" talks about the new game.
  3. "Parent Action on Drugs" is a generic ad offering the free pack and other help.
  4. "Parents, Kids and Drugs" is a small filler ad offering the free pack.
• " Three short articles entitles "Top Three Drug Choices for Students"; "Teen Power Drinking on the Rise"; and "New Game Helps Parents Talk to Kids about Drugs".

If there is anything further you require, please contact:

Diane Buhler, Executive Director
(416) 395-4970 (phone)
(416) 395-4972 (fax)
pad@parentactionondrugs.org

Ads And Articles	Press Release